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Adapted from Halper Blog and republished on Alpa Marketing with additional insights for beauty professionals and salon owners exploring AI automation. Running a nail salon isn’t just about great nails anymore. It’s messages, reschedules, cancellations — all coming at once. Most nail techs know that feeling of trying to finish a set while your phone won’t […]

20.10.2025

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Marketing blog

Adapted from Halper Blog and republished on Alpa Marketing with additional insights for beauty professionals and salon owners exploring AI automation for client management. Running a beauty business takes more than skill. It takes structure, consistency, and time — the one thing most cosmetologists never have enough of. Between managing consultations, appointments, and follow-ups, 7 […]

19.10.2025

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Marketing blog

Adapted from Halper Blog and republished on Alpa Marketing with additional insights for small business owners and solopreneurs exploring human-centered AI. Artificial intelligence is transforming business — but can it stay human?While most tech companies talk about speed and efficiency, Halper, an AI Business Manager for small businesses and solopreneurs, speaks about empathy, trust, and […]

18.10.2025

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Marketing blog

Adapted from Halper Blog and republished on Alpa with additional insights for beauty professionals. The beauty industry runs on skill, timing, and trust. But behind every perfect haircut or facial, there’s a constant juggling act — appointments, messages, payments, and follow-ups.According to Market Research Future (2024), beauty tech spending jumped by 26%, and by 2026, […]

16.10.2025

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Marketing blog

In the past, writing for Google meant pleasing an algorithm. In 2025, it means earning the trust of something far more selective — AI. When people ask ChatGPT, Gemini, or Perplexity a question, these systems decide which brands are reliable enough to mention. They don’t browse the web like humans; they analyze, summarize, and choose. […]

15.10.2025

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Marketing blog

Adapted from Halper Blog and republished on Alpa Marketing with additional insights for small business owners. Running a small business in 2025 often feels like putting out a dozen small fires every day. Messages, payments, reschedules, last-minute changes — everything demands attention. Most owners aren’t short on drive, just hours in the day. The good […]

11.10.2025

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Marketing blog

Adapted from Halper Blog and republished on Alpa Marketing with additional insights for real-estate professionals. The real estate business has always been about timing and relationships. But in 2025, it’s also about being online, replying faster, and keeping track of more than ever. Every message, showing, and lead matters — and missing one can mean […]

10.10.2025

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Marketing blog

Adapted from Halper Blog and republished on Alpa Marketing with additional insights for beauty professionals. The rhythm of a beauty business rarely slows down.Color, calls, bookings, DMs, repeat. Somewhere between the foils and the follow-ups, the day disappears. According to Salon Today (2024), beauty professionals spend 12 to 15 hours a week on administrative work […]

09.10.2025

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Marketing blog