Black Friday has become a race for consumer attention, almost like a sports competition where brands compete in a single «event»—discounts and sales. The standard Black Friday advertising style, filled with bold red and black, big numbers, and aggressive phrases like «50% off» or «only today,» seems to dictate the «rules» of this game. But who […]
Black Friday has transformed from a single day of deals into a significant shopping event that requires careful planning and a strategic approach to stand out. As brands increasingly launch their promotions earlier each year, it’s vital to understand the optimal timing and strategies for preparing Black Friday campaigns. With high stakes involved, early preparation […]
As the digital landscape continues to evolve, targeting in e-commerce has become one of the most critical tools for businesses looking to optimize their advertising spend and improve conversion rates. With the growing competition in online retail, effective audience targeting allows brands to engage the right customers at the right time with personalized and relevant […]
Though often perceived as a modern invention, marketing has roots stretching back thousands of years. From ancient barter systems to today’s globalized, data-driven strategies, marketing has evolved in fascinating ways that many might not realize. I, Alina Palii, a marketing professional deeply passionate about the art and science of connecting businesses with their audience, would […]
In today’s digital landscape, content marketing is no longer just an optional tool; it’s become an essential strategy for businesses that want to engage, convert, and retain their audiences. As the founder of ALPA Marketing, I’ve witnessed firsthand how powerful and transformative a strong content marketing strategy can be for brands, helping them cut through the noise and truly connect […]
Greetings, I’m Alina Palii, a marketing strategist and founder of ALPA Marketing. Today, I want to dive into one of the hottest topics in the digital marketing world—influencer marketing. As we move into 2024, influencer marketing is evolving rapidly, and brands must stay ahead of the curve to make the most of this powerful tool. Whether […]
AI is an integral part of our lives, acting as a powerful booster and accelerator of time and processes. The integration of artificial intelligence (AI) into marketing has led to the reduction of many positions, while also helping many rise to career heights in a short time. I find it particularly interesting to observe the […]
This article is dedicated to exploring the importance of brand positioning in marketing, emphasizing that a strong brand identity is crucial for long-term success, even in the face of high competition and similar products. Marketing expert Alina Palii reflects on this topic.
In today’s marketing landscape, making an impact requires more than just a strategic mindset; it demands a genuine understanding of what resonates with audiences on a deeper level. My name is Alina Palii, and I am a marketing specialist and the founder of ALPA Marketing. I help brands connect with their audiences in authentic, […]
The Top 3 Mistakes Clients Make in Product Photography Briefs We recently sat down with a professional product photographer Anton Matiukha to uncover the most common mistakes clients make when providing briefs for product or food photography. Here’s what we learned: First Mistake: No Brief at All One of the most common mistakes clients make […]
