In today’s marketing landscape, making an impact requires more than just a strategic mindset; it demands a genuine understanding of what resonates with audiences on a deeper level. My name is Alina Palii, and I am a marketing specialist and the founder of ALPA Marketing. I help brands connect with their audiences in authentic, […]
The Top 3 Mistakes Clients Make in Product Photography Briefs We recently sat down with a professional product photographer Anton Matiukha to uncover the most common mistakes clients make when providing briefs for product or food photography. Here’s what we learned: First Mistake: No Brief at All One of the most common mistakes clients make […]
Hi there! I’m Alina Palii, founder of ALPA Marketing and a passionate digital marketing professional. If you’re wondering how to bring potential customers back to your site or reignite their interest in your brand, you’re in the right place. Today, we’re diving into retargeting strategies for 2024—one of the most effective tools in a marketer’s toolkit. With retargeting (also known as remarketing), businesses […]
The marketing landscape continues to evolve, and 2023 has ushered in a new era of trends that are shaping the future of digital strategies. As a marketing expert and founder of ALPA Marketing, I’ve spent years helping brands navigate this fast-paced environment. In my role as a digital marketing strategist, I’ve seen firsthand how brands […]
The world of content marketing is constantly evolving, and from 2021 to 2022, we witnessed a remarkable shift in how brands approached content creation, delivery, and engagement. As a marketing strategist and founder of ALPA Marketing, I’ve had the opportunity to work closely with businesses during this pivotal transformation. In this article, I’ll break down […]
The world of digital marketing in 2022 was defined by innovation, adaptation, and a focus on deeper audience connections. As a marketing strategist and founder of ALPA Marketing, I’ve spent the year working with businesses to adapt to these ever-evolving trends. Looking back, the key marketing strategies that emerged in 2022 centered around personalization, privacy, […]
